
As demand for eco-friendly products grows, many lack certification, and existing programs often focus narrowly on environmental aspects with high costs. In contrast, SustainBuild Mark offers a holistic evaluation encompassing all ESG aspects, providing an accessible and comprehensive solution for assessing product sustainability. Organisations, whether manufacturers or importers, must meet a set of ESG criteria as a prerequisite for qualification. Once these criteria are fulfilled, applicants can state their products’ environmental claims, declared in accordance with MS ISO 14021:2017 Environmental labels and declarations – Self-declared environmental claims (Type II environmental labelling), providing information about the positive environmental.
Through SustainBuild Mark, CREAM promotes ESG good practices among manufacturers and importers of construction products, establishing a common standard across all product categories. As ESG criteria gain importance, CREAM’s SustainBuild Mark certification stands out by offering a balanced approach, benefiting both producers and consumers seeking eco-friendly options.
The SustainBuild Mark certification is intended for construction products marketed and supplied in Malaysia. It covers products that directly influence the environmental footprint of a building, either in its construction or operational phase, including:
This is a voluntary product certification program. Certification is location and product-specific, with one certificate issued for each type of product produced at a specific location. Certified products will have the right to be marketed with the CREAM certified product logo.
A training for key personnel of applying organisations to learn about ESG good practices and governance.
Applying organisations to assess their basic knowledge in ESG, to ensure they comply with foundational ESG standards
Organisations can choose from 15 categories to highlight specific environmental benefits associated with their certified products, offering flexibility and customisation.
Categories of Environmental Claims

Free access to 5 CREAM webinars per year for 3 years
A one-time discount of 3% to 5% for a product testing service by CREAM at the MKRM lab
10% discount on the Construction Product Approval (CPA) service fee. If an inspection is required, an additional 7.5% discount will be applied to the inspection fee.
10% discount on the Contractor Quality Management System (CQMS) fee if the contractor uses a SustainBuild Mark product.